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Professional-practice

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent ...

Personas or Procrastination? Rethinking User Profiles in UX Design

Personas or Procrastination? Rethinking User Profiles in UX Design

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent ...

Over the halfway mark: Reflections on my MBA journey at Boston University

Over the halfway mark: Reflections on my MBA journey at Boston University

# Over the halfway mark: Reflections on my MBA journey at Boston University I'm officially **over t...

How to prove UX delivers business value - beyond the fluff

How to prove UX delivers business value - beyond the fluff

# "UX needs to show business value!" Okay... But HOW? I've been seeing a lot of these types of post...

Most companies don't fail at change - They fail at leading people through it

Most companies don't fail at change - They fail at leading people through it

# Most companies don't fail at change - They fail at leading people through it What's one thing tha...

Why Dubai's tech scene struggles - And how to fix It

Why Dubai's tech scene struggles - And how to fix It

# Why Dubai's tech scene struggles - And how to fix it I've interviewed a handful of this year, some...

Dubai can be a global tech powerhouse - If it stops holding itself back

Dubai can be a global tech powerhouse - If it stops holding itself back

# Dubai can be a tech Powerhouse - But only if it stops holding itself back Y'know what the biggest...

From UX to Business Strategy - Looking back at my MBA journey

From UX to Business Strategy - Looking back at my MBA journey

15 years ago, I never thought I'd be here. I just finished a global supply management simulation ...

Sales-led is fine. Sales-run chaos is not

Sales-led is fine. Sales-run chaos is not

# Sales-led products can be powerful - If it's done right Sales-led isn't the enemy. In fact, it can...

Not every leader stands at the front of the room

Not every leader stands at the front of the room

# Not every leader stands at the front of the room Some of the **best leaders I've worked with** we...

Your UX is either building trust or breaking it

Your UX is either building trust or breaking it

# Your UX is either building trust or breaking it Most people think of UX as **screens, flows, and ...

If you're not designing for compliance, you're designing for risk

If you're not designing for compliance, you're designing for risk

# If you're not designing for compliance, you're designing for risk UX isn't just about **delight**...

If you're prioritizing features over feedback, you're not building a product - you're burning resources

If you're prioritizing features over feedback, you're not building a product - you're burning resources

# If you're prioritizing features over feedback, you're not building a product-you're burning resour...

High-stakes emotional meetings aren't about control-they're about clarity

High-stakes emotional meetings aren't about control-they're about clarity

# High-stakes emotional meetings aren't about control-they're about clarity You can have the best d...

Here are 8 things they don't tell you about leadership and execution

Here are 8 things they don't tell you about leadership and execution

I recently had the chance to lead a project that brought together a group of very diverse individual...

Just wrapped up my 4th semester at Boston University's MBA program

Just wrapped up my 4th semester at Boston University's MBA program

Just wrapped up my 4th semester at Boston University's MBA program - and this one was a ride. I nev...

Starting my 5th semester of my MBA at Boston University

Starting my 5th semester of my MBA at Boston University

Starting my 5th semester of my MBA at Boston University, and this one's all about global opportuniti...

Just got the official email: I'm set to graduate with my MBA

Just got the official email: I'm set to graduate with my MBA

Just got the official email: I'm set to graduate with my MBA from the Boston University OMBA program...

One more semester to go, and then it's graduation day

One more semester to go, and then it's graduation day

One more semester to go, and then it's graduation day. And unless something goes terribly wrong, I...

UX isn't dying. It's transcending

UX isn't dying. It's transcending

UX isn't dying. It's transcending. With AI moving at breakneck speed, everything in product is get...

UX doesn't need prophets. It needs practitioners

UX doesn't need prophets. It needs practitioners

UX doesn't need prophets. It needs practitioners. Our field loves to deify gurus, between Don Norma...

Revenue will always be king

Revenue will always be king

Revenue will always be king. It's the one metric businesses can't ignore. And unless design leade...

The hidden risk in every team

The hidden risk in every team

There's a hidden risk in every team — it's not the junior still learning, nor the guru dreaming in a...

How to choose the right UX consultant in Dubai

How to choose the right UX consultant in Dubai

Startups and scale-ups don’t need more glossy UIs. They need someone who can reduce friction, align ...

Why UX and product strategy need to converge in the GCC

Why UX and product strategy need to converge in the GCC

The GCC startup scene is moving fast — but our habits around UX are lagging. Too many teams still tr...

The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis

The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis

When building complex systems with Large Language Models, I realized that the real crisis was not th...

AI-assisted development breaks around prompt 200, but it doesn't have to

AI-assisted development breaks around prompt 200, but it doesn't have to

AI-assisted development breaks around prompt 200 - But it doesn't have to! Of course, your mileage...

Best of both worlds usually means worst of both

Best of both worlds usually means worst of both

"Best of Both Worlds" usually means worst of both. A company acquires a competitor. The acquired ...

Welcome to the feature factory

Welcome to the feature factory

Your team shipped 47 features last quarter. Revenue is flat. Users are confused. Support tickets are...

Feedback without clarity is just anxiety

Feedback without clarity is just anxiety

Feedback without clarity is just anxiety "We're implementing 360-degree feedback to support growth ...

The design industry has a guru problem

The design industry has a guru problem

The design industry has a guru problem. Every designer wants to be the visionary. The one with the...

We need more detailed specifications

We need more detailed specifications

"We need more detailed specifications." This is what every PM says when features keep getting built ...

Differentiation is economic

Differentiation is economic

Most founders don’t understand differentiation. They think it’s about branding, storytelling, vibe...

Spec-first is anxiety management

Spec-first is anxiety management

You're in unknown territory. Your instinct says: "We need a detailed spec because this is unfamiliar...

AI lets you move at 240 km/h

AI lets you move at 240 km/h

AI lets you move at 240 km/h. That's both a gift and a trap. I've been going deep with AI lately, a...

Communication engineering beats prompt engineering

Communication engineering beats prompt engineering

Do you "communication engineer" like you "prompt engineer"? Clients get shocked when they ask desig...

Why I refused to build a database for TimeSync

Why I refused to build a database for TimeSync

Here's why I refused to build a database for my free-to-use utility app, TimeSync: In 2025, the def...

Why AI outputs feel 60% relevant

Why AI outputs feel 60% relevant

There's a particular type of frustrating AI output that most teams recognize right away. It’s well-s...

Your DAU is up 40%. Revenue is flat. What's wrong?

Your DAU is up 40%. Revenue is flat. What's wrong?

Your DAU is up 40%. Revenue is flat. What's wrong? You're measuring activity, not effectiveness. ...

Documentation tells you what happened. An index tells AI where to look.

Documentation tells you what happened. An index tells AI where to look.

Documentation tells you what happened. An index tells AI where to look. These are not the same artif...

I don't run AI training courses. I run AI orientation engagements.

I don't run AI training courses. I run AI orientation engagements.

I don't run AI training courses. I run AI orientation engagements. The distinction matters more tha...

Why I went the opposite direction from spec-first

Why I went the opposite direction from spec-first

Everyone's rushing to AI tools that promise "comprehensive specs in one prompt." I went the opposit...

The one meeting that reveals coordination dysfunction

The one meeting that reveals coordination dysfunction

Before any diagnosis, before any deliverable, there is always one meeting with the same structure. ...

Architect mode is a superpower, and it's exhausting

Architect mode is a superpower, and it's exhausting

You can't just be a participant. If you're in the room, you'll end up building the structure, carryi...

The design industry has a guru problem

The design industry has a guru problem

The design industry has a guru problem. Every designer wants to be the visionary. The one with the...

The coordination tax is in every timeline

The coordination tax is in every timeline

The coordination tax isn't found in any line item, but it's always there in every timeline. When co...

Don't brief AI with history. Orient it with a map

Don't brief AI with history. Orient it with a map

You don't hand a new hire six months of meeting notes. You give them a map and help them find their ...

Encyclopedia vs index: why longer prompts don't fix AI

Encyclopedia vs index: why longer prompts don't fix AI

Think about the difference between giving someone an encyclopedia and giving them an index. It's th...

This is what every PM says when features keep getting built wrong.

This is what every PM says when features keep getting built wrong.

"We need more detailed specifications." This is what every PM says when features keep getting buil...

Your team is drowning in meetings because your coordination system is broken

Your team is drowning in meetings because your coordination system is broken

Your team is drowning in meetings because your coordination system is broken. Here's the cycle: We...