Professional-practice

• Moe Hachem
• September 15, 2024
• • Professional Practice,
  • Design

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

• Moe Hachem
• September 30, 2024
• • Professional Practice,
  • Design

Personas or Procrastination? Rethinking User Profiles in UX Design

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

• Moe Hachem
• January 3, 2025
• • Anecdotes,
  • Professional Practice,
  • Lessons

Over the halfway mark: Reflections on my MBA journey at Boston University

# Over the halfway mark: Reflections on my MBA journey at Boston University I'm officially **over ...

• Moe Hachem
• January 29, 2025
• • Professional Practice,
  • Product Strategy,
  • Resources

How to prove UX delivers business value - beyond the fluff

# "UX needs to show business value!" Okay... But HOW? I've been seeing a lot of these types of po...

• Moe Hachem
• February 16, 2025
• • Professional Practice,
  • Industry Insights,
  • Leadership & Management

Most companies don't fail at change - They fail at leading people through it

# Most companies don't fail at change - They fail at leading people through it What's one thing th...

• Moe Hachem
• February 27, 2025
• • Professional Practice,
  • Industry Insights,
  • Product Strategy,
  • UAE

Why Dubai's tech scene struggles - And how to fix It

# Why Dubai's tech scene struggles - And how to fix it I've interviewed a handful of this year, so...

• Moe Hachem
• March 1, 2025
• • Industry Insights,
  • Professional Practice,
  • Product Strategy

Dubai can be a global tech powerhouse - If it stops holding itself back

# Dubai can be a tech Powerhouse - But only if it stops holding itself back Y'know what the bigges...

• Moe Hachem
• March 5, 2025
• • Anecdotes,
  • Professional Practice,
  • Lessons

From UX to Business Strategy - Looking back at my MBA journey

15 years ago, I never thought I'd be here. I just finished a global supply management simulation...

• Moe Hachem
• March 10, 2025
• • Professional Practice,
  • Product Strategy,
  • Industry Insights

Sales-led is fine. Sales-run chaos is not

# Sales-led products can be powerful - If it's done right Sales-led isn't the enemy. In fact, it ca...

• Moe Hachem
• April 1, 2025
• • Professional practice,
  • Leadership & management,
  • Culture & organizations

Not every leader stands at the front of the room

# Not every leader stands at the front of the room Some of the **best leaders I've worked with** w...

• Moe Hachem
• April 2, 2025
• • Professional practice,
  • Design,
  • Product strategy

Your UX is either building trust or breaking it

# Your UX is either building trust or breaking it Most people think of UX as **screens, flows, and...

• Moe Hachem
• April 3, 2025
• • Professional practice,
  • Design,
  • Product strategy

If you're not designing for compliance, you're designing for risk

# If you're not designing for compliance, you're designing for risk UX isn't just about **delight*...

• Moe Hachem
• April 8, 2025
• • Product strategy,
  • User research,
  • Professional practice

If you're prioritizing features over feedback, you're not building a product - you're burning resources

# If you're prioritizing features over feedback, you're not building a product-you're burning resou...

• Moe Hachem
• April 9, 2025
• • Leadership & management,
  • Professional practice,
  • Culture & organizations

High-stakes emotional meetings aren't about control-they're about clarity

# High-stakes emotional meetings aren't about control-they're about clarity You can have the best ...

• Moe Hachem
• April 11, 2025
• • Leadership & management,
  • Professional practice

Here are 8 things they don't tell you about leadership and execution

I recently had the chance to lead a project that brought together a group of very diverse individua...

• Moe Hachem
• April 17, 2025
• • Anecdotes,
  • Professional practice

Just wrapped up my 4th semester at Boston University's MBA program

Just wrapped up my 4th semester at Boston University's MBA program - and this one was a ride. I ne...

• Moe Hachem
• June 2, 2025
• • Anecdotes,
  • Professional practice

Starting my 5th semester of my MBA at Boston University

Starting my 5th semester of my MBA at Boston University, and this one's all about global opportunit...

• Moe Hachem
• July 20, 2025
• • Anecdotes,
  • Professional practice

Just got the official email: I'm set to graduate with my MBA

Just got the official email: I'm set to graduate with my MBA from the Boston University OMBA progra...

• Moe Hachem
• August 27, 2025
• • Anecdotes,
  • Professional practice

One more semester to go, and then it's graduation day

One more semester to go, and then it's graduation day. And unless something goes terribly wrong, ...

• Moe Hachem
• August 28, 2025
• • Design,
  • Professional practice

UX isn't dying. It's transcending

UX isn't dying. It's transcending. With AI moving at breakneck speed, everything in product is ge...

• Moe Hachem
• September 21, 2025
• • Design,
  • Professional practice

UX doesn't need prophets. It needs practitioners

UX doesn't need prophets. It needs practitioners. Our field loves to deify gurus, between Don Norm...

• Moe Hachem
• September 24, 2025
• • Design,
  • Professional practice

Revenue will always be king

Revenue will always be king. It's the one metric businesses can't ignore. And unless design lead...

• Moe Hachem
• September 30, 2025
• • Culture & organizations,
  • Professional practice

The hidden risk in every team

There's a hidden risk in every team — it's not the junior still learning, nor the guru dreaming in ...