Product, UX, and AI consulting work. Case studies with measurable outcomes
Selected engagements across product execution, AI workflows, and delivery systems, where strategy is judged by what changed and what shipped.
Newsroom Platform UX Overhaul Drove 3,750% DAU Growth and 219% Higher Engagement
Complex newsroom workflows were causing high churn. The platform needed to scale globally (US, EU, Asia) but was held back by legacy UX patterns.
Led the Head of UX function over 4 years. Executed a full platform overhaul, developing a newsroom system adopted by the likes of Tegna, growing daily active users from 21 to 808 while improving engagement rate by 219%.
AI-Augmented UX Compressed 50 Developer Days Into 12 Without Losing Production Quality
A critical platform rebuild required 50+ developer days (10 weeks) of work, but the engineering team had zero available bandwidth.
Developed the 'SR-SI' methodology (Simulated Recall via Shallow Indexing) to enable a single UX strategist to architect and build the entire frontend in just 12 days, saving €50k+ in total development costs (including engineering, project management, coordination overhead, and QA cycles) while delivering production-ready, documented code.
B2B Ecommerce Website Redesign Lifted Conversions Through SEO-Led IA and Localized UX
Platform architecture was hurting SEO. Onboarding dropout rate was high.
Redesigned IA for SEO. Streamlined merchant onboarding flow.
Grocery Delivery UX Built Trust, Quality Controls, and 25% Launch Adoption
First-time grocery delivery shoppers in Lebanon lacked trust in product quality.
Built quality-control UX flows and transparency features for grocery delivery.
Selected Experiments & Archive
Industry Lens
See how these execution systems apply specifically to Fintech, SaaS, and Complex Retail environments.
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
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