Communication engineering beats prompt engineering

Do you “communication engineer” like you “prompt engineer”?

Clients get shocked when they ask designers for “the wow factor” or “make it pop” - and don’t get what they want.

They weren’t clear.
And no designer can engineer clarity out of vagueness.

Same applies to AI.
But for some reason we call it “prompt engineering.”

Do you communication engineer a clear request with clear desirable outcomes to your colleague?

Or do you just… communicate?

AI isn’t a machine that needs special syntax.
It’s a collaborator that needs clear intent.
Same as any designer, developer, accountant, and any other teammate.

Stop engineering your prompts.
Start communicating your goals.