Product and UX consulting in Dubai for teams stuck between strategy and delivery

I help founders and product teams across the UAE diagnose why product work stalls, why UX decisions are not converting, and where the operating system is breaking. Start with a Product & UX Diagnostic, move into advisory or fractional leadership when needed, and use Workflow Systems or AI-driven product development only when the problem needs implementation.

Decision Protocol

Start with the lightest useful engagement. If the issue is local, diagnose the surface. If it repeats, audit the system. If the decision is ongoing, use advisory. If the team needs ownership, use fractional leadership.

Surface issue? Product & UX Diagnostic → Recurring pattern? Product Systems Audit → Senior judgment? Strategic Advisor → Operating ownership? Fractional Leadership →

The pattern behind this ladder is the handoff gap: the space between strategy, product judgment, design intent, and delivery where good teams lose momentum.

Match the engagement to the depth of the problem

Start with a focused Product & UX Diagnostic when the issue is still local. Move into a Product Systems Audit, advisory, fractional leadership, workflow implementation, or specialist AI work only when the problem needs more access, more ownership, or a working system.

Entry diagnostic

Product & UX Diagnostic

3-7 business days

A tightly scoped product and UX diagnostic for a feature, flow, onboarding issue, conversion problem, heuristic UX review, or design-system concern. I identify what is happening, why it matters, and what should change next, without turning the engagement into freelance design execution.

AED 8K-14K

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Deeper operating diagnosis

Product Systems Audit

1-3 weeks

A deeper diagnostic for product organizations where the visible UX problem is probably a symptom of how work moves. I map stakeholders, rituals, handoffs, culture, decision flow, customer touchpoints, and delivery constraints, then identify the operating causes behind product drift.

AED 15K-25K+

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Advisory lane

Strategic Advisor

2-3 month minimum

Advisory for founders, CEOs, and product leaders who need a senior product and UX sounding board. I review decisions, critique product logic, sharpen tradeoffs, and write memos, without joining your team cadence or owning execution.

AED 12K-25K/month

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Fractional leadership lane

Fractional Product & UX Leadership

3-month minimum

Fractional product and UX leadership for teams that need more than advice. I help shape priorities, strengthen product quality, guide operating cadence, and mentor the team, with involvement scaled by how close the work gets to full-time leadership dependency.

from AED 25K/month

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Implementation services

Workflow Systems

3-12+ weeks

Workflow Systems turns an audit or known operating problem into a working system. We map how product, design, development, and decision work actually moves, identify knots and failure points, redesign the workflow, pilot it on real work, and roll it out with the team.

from AED 45K

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Specialist AI services

Newsroom AI Transformation Sprint

3-6 weeks

A specialist sprint for media and newsroom teams that need to understand where AI belongs in the editorial workflow. I map how stories move from intake to production and publication, identify the AI opportunities and failure points, then define the practical roadmap, vendor/tool choices, governance, and operating changes needed for adoption.

from AED 45K

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AI-Driven UX & Product Development

2-10+ weeks

Selective AI-driven product development for founders and teams that need a serious product artifact, working product system, or advanced build. The work combines product management, UX, systems thinking, MBA-level business judgment, and AI/SR-SI-assisted execution, compressing roles without pretending the work is simple.

from AED 25K

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AI Integration Workshop

6 weeks

A 6-week engagement that maps your operations, identifies where AI genuinely helps, separates workflow problems from automation opportunities, and guides your team through practical implementation decisions.

from AED 36.7K

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Industry Lens

See how these execution systems apply specifically to Fintech, SaaS, and Complex Retail environments.

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