Dubai-based Product & Operations Consultant for founders and startups who need someone to think at the business level and make sure the product ships.

10+ years of experience fixing product friction, improving workflows, and delivering measurable outcomes.

I combine product strategy, UX leadership, and AI-augmented delivery to help teams move faster and make clearer decisions.

I work as a consultant or fractional product/UX leader to stabilize processes, align teams, and accelerate execution.

MBA at Boston University

The Manifesto

  • 01

    Design is an operational constraint, not just a visual layer.

  • 02

    Nobody shows up wanting to ship badly. The system just makes it the path of least resistance.

  • 03

    Slow teams aren't under-talented. They're under-structured.

  • 04

    Be intentional about what you do. Be more intentional about what you don't.

Professional History

2021 - Present
Feb 2023 - May 2026 | Head of UX
May 2021 - Feb 2023 | Senior UX Designer
TinkerList.tv (Cuez) | Leuven, Belgium
2020 - 2021
Senior CX/UX Designer
Ecomz | Beirut, Lebanon
2014 - 2020
Contract Visual & Experience Designer
MGH Design Services | Beirut, Lebanon
2015 - 2019
Architect & Design Lead
BH Engineering | Beirut, Lebanon

Let's move your product forward

Working on something that needs a clearer path from strategy to execution? Let's talk. I typically reply within 24 hours.

Connect
LinkedIn
Base of Operations
Dubai, UAE