Fix the handoff gap.
Reduce coordination waste.
Ship reliably.
Product execution systems for teams in the UAE and GCC that need a reliable design-to-dev workflow.
I rebuild your design-to-dev workflow and execution cadence so decisions turn into shipped work—without weeks lost to rework, misalignment, and “throw it over the wall”.
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Selected Work
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TL Platform Suite / 3,750%
Led the UX overhaul of the Cuez newsroom platform. Replaced a fragmented workflow with a modular system, driving massive user growth and a $2M enterprise contract expansion.
AI-Augmented UX Development / €50,000+
A case study on replacing the traditional 'design-then-code' waterfall with an AI-augmented loop. By treating AI as a junior dev with a 'memory prosthesis,' we compressed a 10-week project into 12 days, saving €20k+ while delivering production-ready React code.
Ecomz / 1333%
Redesigned the B2B platform architecture to align with SEO strategy. Cleaned up the merchant onboarding flow to reduce friction and drop-off significantly.
Clarity Sprint
Execution diagnosis. Shipping plan in 5–14 days.
Embedded Leadership
Fractional leadership to keep shipping coherent.
Workflow Systems
Close the handoff gap. Ship without rework.
AI-Powered MVP Prototyping
A prototype that respects real constraints—fast.
Strategic Advisor
Founder-level clarity when decisions are costly.
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
Let's move your product forward
Have a product, UX, or team challenge? Let's talk. I work with founders, product leads, and startups across Dubai and beyond to help solve tough problems and accelerate growth.
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