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Ux-insights

"If you want a business? Ship it, test it, and iterate." This phrase is not a free pass to build ...

UX isn't always about making users "happy." Most of the time? It's about making users act: sign u...

The main reason product strategy fails? We keep asking what can we build instead of why should we...

AI will eventually out-think, out-build, and out-produce us, but there's one thing it still can't t...

UX isn't dying. It's transcending. With AI moving at breakneck speed, everything in product is ge...

Why UX will become 'urban' planning for the phygital world Here's something I learned the hard way...

Most people won't survive the next era of design. Not because they're untalented, but because the...

UX doesn't need prophets. It needs practitioners. Our field loves to deify gurus, between Don Norm...

Revenue will always be king. It's the one metric businesses can't ignore. And unless design lead...

The design industry worships gurus — but it's the realists who do the work. Most designers cycle t...

From ACCM Executive Talks: The Human Side of AI Adoption I recently joined Executive Talks by AC C...