Ship it informed

“If you want a business? Ship it, test it, and iterate.”
This phrase is not a free pass to build garbage.

Research still matters.
Understanding your user still matters.
Designing with intent still matters.

All this phrase is saying is that you don’t need a 90-slide deck and intensive in-depth research spanning months.

You still need clarity, speed, and the humility to admit your first version probably won’t hit the target (and if it does, more power to you).

Ship it fast. But ship it informed.

That’s how you build momentum without wasting months polishing something no one wants.