Philosophy

August 9, 2020

What is Experience Design?

Explore the concept of experience design and how it extends beyond digital and physical realms, shaping our daily interactions and journeys. Follow a tourist's story to understand the implications of experience design on navigation, communication, and user flow.

August 16, 2020

What is Design?

Discover the essence of design, its origins, and what distinguishes it from art. Explore the role of a designer in creating logical and functional experiences, and the differences between generalists and specialists in the field of design.

November 22, 2020

How to Spot the Faux-Prophets of UX Design

Learn how to identify faux-UX prophets in the field of User Experience Design (UX Design) and the detrimental impact they have on the industry. Discover key signs to recognize these individuals or firms and the importance of design thinking in UX.

January 11, 2021

What is User Experience Design?

Discover the essence of User Experience Design (UX Design) in this insightful article. Explore what makes a product useful, the characteristics of a 'bad' product experience, and the challenges faced by UX designers. Learn how iterative design, user-centered research, and an understanding of human behavior are essential in creating meaningful solutions for real problems.

January 15, 2021

In Search of the Wow Factor

Explore the concept of the 'wow factor' in design, uncovering its elusive nature and the challenges it presents in client communication. Learn how effective communication, client education, and aligning goals can help designers navigate the pursuit of this subjective concept.

April 3, 2021

Design Thinking is Not Design

Explore the concept of Design Thinking and its role in design and innovation. Understand the misconceptions surrounding Design Thinking and its limitations. Learn about the importance of the comprehensive design process, research, and user-centered design in creating successful solutions. Discover why Design Thinking should not be seen as a replacement for UX or design.

November 1, 2022

In Praise of Half-Baked Ideas

Explore the value of half-baked ideas in the design process, allowing for creative freedom, collaboration, and preventing premature fixation on visuals. Learn how unfinished projects can serve as a tool to filter out bad actors and encourage honest user feedback. Discover the benefits of maintaining a constant state of incompleteness in your work, enabling agility and innovation in your design journey.

April 13, 2023

A Balanced Approach: Incorporating Both Agile and Waterfall into Your UX and Product Team's Workflow

Discover the harmonious integration of Agile and Waterfall methodologies in UX and product teams' workflow. Moe Hachem explores how these approaches, when combined effectively, can yield successful results. Learn when and why to choose one over the other and the importance of continuous research and collaboration in achieving project success.