Strategic Product & UX Advisor for leaders making expensive product decisions

Product and UX critique for leaders making costly decisions.

Advisory for founders, CEOs, and product leaders who need a senior product and UX sounding board. I review decisions, critique product logic, sharpen tradeoffs, and write memos, without joining your team cadence or owning execution.

Where this is most useful

  • Founders and CEOs who want a senior product/UX critic without adding management overhead
  • Product leaders who need an external professor-style critique of logic, rationale, and tradeoffs
  • Teams that need decision quality more than execution ownership
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Ways I stay involved

Billed monthly upfront. A response window confirms the next action or meeting; substantive review is the actual critique or decision memo. Advisory provides access and judgment, not daily on-call execution.

Light Advisory

2-month minimum

Two short scheduled syncs per month and bounded async review for selected founder or product decisions. Substantive feedback within 3 business days.

Investment
AED 12K-15K/month
Recommended

Core Advisory

3-month minimum

Weekly decision support, async critique, and short memos where the work needs synthesis. Substantive feedback within 2 business days.

Investment
AED 16K-20K/month

Embedded Advisory

3-month minimum

Up to two planned syncs per week, selected Slack or email decision threads, and coaching for product or UX leads. Same-business-day acknowledgement in agreed hours; substantive feedback within 1 business day.

Investment
AED 22K-25K/month
How it works Book a 15-minute call. I confirm the scope, timeline, access needs, and commercial model, then send a written proposal.

What changes the level of involvement

  • Whether you need two monthly decisions, a weekly decision rhythm, or selected embedded access during a priority phase
  • How much written critique, memo work, and artifact review is needed between syncs
  • Whether coaching a product or UX lead is part of the advisory relationship
  • Whether the work remains advice and challenge or is beginning to require delegated operating ownership

Engagement boundary

Embedded Advisory means embedded access, not embedded ownership. I can challenge decisions, coach leads, review work, and participate in selected decision threads; I do not run the team cadence, manage people, own the roadmap, or become the approver of record.

Engagement shape

1
Light Advisory
Two short scheduled syncs per month and bounded async review for selected decisions or artifacts.
2
Core Advisory
A weekly sync, async critique, and short decision memos where a product or UX decision needs synthesis.
3
Embedded Advisory
Up to two planned syncs per week, participation in selected decision threads, and coaching for product or UX leads without taking ownership.

Not for

  • Daily Slack availability or on-call execution support
  • Owning team rituals, cadence, or people management
  • Design production or staff augmentation

Next step

If advisory starts turning into operating ownership, the cleaner scope is Fractional Product & UX Leadership.

Fractional Product & UX Leadership Service Design & Product Systems Product & UX Diagnostic

Common Questions

How is this different from Fractional Product & UX Leadership?
Strategic Advisor improves the quality of decisions while the client owns execution, cadence, people, and follow-through. Fractional Product & UX Leadership begins when I take defined temporary responsibility for a product outcome or operating responsibility.
What does monthly upfront mean?
It means the month is prepaid before the advisory period starts; it does not mean the full term is paid upfront unless we agree otherwise.
What does async access mean?
Async access is for agreed decision threads and artifact review, not an open-ended support channel. A response window confirms the next action; substantive review is the actual critique or memo. Live decision windows are arranged in advance rather than treated as a blanket emergency SLA.

Related insights

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Deliverables

  • Scheduled advisory calls and product/UX critique
  • Async review of roadmaps, decks, flows, specs, and product decisions
  • Decision memos or written critique when the issue needs synthesis
  • Founder or executive sounding-board support for hiring, prioritization, and strategic tradeoffs
Book a call
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Based in Dubai, serving UAE & GCC.