Product & UX Diagnostic for features, flows, and UX decisions that are not converting

A focused product and UX diagnosis before the work gets bigger.

A tightly scoped product and UX diagnostic for a feature, flow, onboarding issue, conversion problem, heuristic UX review, or design-system concern. I identify what is happening, why it matters, and what should change next, without turning the engagement into freelance design execution.

Where this is most useful

  • Founders and product leaders who need a sharp external diagnosis before committing to a build or redesign
  • Teams debating why a feature, onboarding path, or service experience is not being used
  • Companies that want Product Systems Audit later but need a lower-friction first engagement
See industry lenses

Scope and investment

Fixed-price engagement. Final scope depends on surface count, access, and whether the issue is a focused product/UX problem or a deeper operating-system problem.

Focused Diagnostic

3 business days

One bounded surface, feature, or conversion issue.

Investment
AED 8K-9.5K
Recommended

Core Diagnostic

5 business days

One product journey or feature with stakeholder context.

Investment
AED 10K-12K

Expanded Diagnostic

7 business days

Multiple related flows or a heavier design-system/product decision.

Investment
AED 13K-14K
How it works Book a 15-minute call. I confirm the scope, timeline, access needs, and commercial model, then send a written proposal.

What changes the scope

  • Number of screens, flows, states, and user roles
  • Whether stakeholder interviews are needed
  • How much analytics, research, or design-system context must be reviewed
  • How quickly the readout needs to support a live product decision

Engagement boundary

This is diagnosis and recommendation work. It can include UX/product strategy for a bounded surface, but it does not include ongoing design production or ownership of team rituals.

Engagement shape

1
Day 1
Scope lock, product context, access, and evidence capture
2
Days 2-4
Product and UX review, pattern diagnosis, and recommendation shaping
3
Days 5-7
Synthesis, prioritization, readout, and next-step recommendation

Not for

  • Organizations that need me embedded in rituals or team cadence from day one
  • Teams looking for a freelance designer to produce full design execution
  • Problems that are clearly cross-functional operating-system failures, which belong in Product Systems Audit

Next step

If the diagnostic shows a deeper operating cause, the next step is usually Product Systems Audit, Strategic Advisor, or Workflow Systems.

Product Systems Audit Strategic Advisor Workflow Systems

Common Questions

Is this the same as Product Systems Audit?
No. Product & UX Diagnostic examines a bounded product or UX problem. Product Systems Audit examines why the organization keeps producing that problem across ownership, cadence, handoffs, incentives, and decision flow.
Do you design the solution?
I can recommend product and UX direction, but this is not a freelance design-production engagement. If implementation is needed, we scope that separately.
How do you determine the band?
The band depends on surface count, stakeholder access, evidence quality, and urgency. If the problem needs deeper organizational access, I will recommend Product Systems Audit instead of overscoping this.

Deliverables

  • Focused product and UX findings with annotated evidence
  • Heuristic, flow, or design-system review matched to the agreed scope
  • Opportunity and risk map for the product surface
  • Prioritized recommendations with next-step options
  • Readout memo or deck for stakeholders
Book a call
Limited availability for Q3 2026.
Based in Dubai, serving UAE & GCC.