Insights

Insights archive

August 21, 2020

The Principles of Design

Discover the fundamental Principles of Design, such as hierarchy, balance, harmony, rhythm, repetition, proportion, pattern, emphasis, similarity and contrast, and variety. Learn how these principles guide designers in conveying ideas and messages effectively through visual composition.

August 19, 2020

The Basic Elements of Design

Explore the fundamental Elements of Design, including point, line, shape, form, texture, negative space, color, and movement. Gain insight into how these elements are the building blocks of design compositions and essential tools for designers.

August 16, 2020

What is Design?

Discover the essence of design, its origins, and what distinguishes it from art. Explore the role of a designer in creating logical and functional experiences, and the differences between generalists and specialists in the field of design.

August 11, 2020

An Introduction to Material Culture

Explore the concept of material culture and its significance in understanding the objects, art, and architecture that shape human history. Discover the various types of material culture, from art and product design to architecture and digital design, and learn why studying the history of material culture is essential for gaining insights into creativity and value.

August 9, 2020

What is Experience Design?

Explore the concept of experience design and how it extends beyond digital and physical realms, shaping our daily interactions and journeys. Follow a tourist's story to understand the implications of experience design on navigation, communication, and user flow.

August 8, 2020

Who is Moe Hachem?

Meet Moe Hachem, a designer with a diverse background and a passion for design. Learn about his journey from architecture to visual and experience design, and discover his mission to empower aspiring designers to make a difference in the world.