Theory

August 19, 2020

The Basic Elements of Design

Explore the fundamental Elements of Design, including point, line, shape, form, texture, negative space, color, and movement. Gain insight into how these elements are the building blocks of design compositions and essential tools for designers.

August 21, 2020

The Principles of Design

Discover the fundamental Principles of Design, such as hierarchy, balance, harmony, rhythm, repetition, proportion, pattern, emphasis, similarity and contrast, and variety. Learn how these principles guide designers in conveying ideas and messages effectively through visual composition.

August 24, 2020

The Gestalt Principles of Design

Explore the Gestalt Principles of Design, a set of theories related to human visual perception. Understand how these principles, such as similarity, continuity, closure, proximity, common region, and figure-ground, shape our perception of the world and can be applied in various design fields.

August 27, 2020

Dieter Rams: 10 Principles for Good Design

Explore Dieter Rams' 10 Principles for Good Design, a set of guidelines that have influenced generations of designers. Learn how these principles emphasize innovation, usefulness, aesthetics, and more in design, with practical insights for designers in any field.

September 15, 2020

Bruce Mau: An Incomplete Manifesto for Growth

Explore Bruce Mau's 'Incomplete Manifesto for Growth' and discover key principles for personal and professional development in design and creativity. Learn about the importance of experimentation, leadership, asking questions, standing on shoulders, and more.

September 17, 2020

Design Elements and Pathfinding

Explore the fundamental design elements, including grids, planes, lines, and points. Learn how to use pathfinding techniques to create complex shapes and gain a deeper understanding of design principles.

October 18, 2020

Introduction to Typography

Explore the fundamentals of typography, including typeface vs. font, the anatomy of type, and key terminology in the world of typography. Learn about x-height, ascenders, descenders, cap height, baseline, and more.

January 24, 2021

The Ten Usability Heuristics

Explore the Ten Usability Heuristics, the fundamental principles in interaction design established by Jakob Nielsen and Rolf Molich. Learn how these heuristics apply to various design fields, from digital to architecture, and enhance the usability of your designs.

January 31, 2021

The Visual Perception of Information

Explore the visual perception of information in design, understanding central and peripheral vision, scanning patterns, and how language influences reading patterns. Discover how to optimize user attention and information delivery through formatting and efficient design techniques.

February 7, 2021

The Visual Breakdown of Information

Explore how visual information is processed in three stages, from breaking down primitive features to recognizing objects through pattern recognition and past knowledge. Learn how design can optimize information processing and user attention through examples and practical insights.

March 6, 2021

Information Layout Affects Perception

Learn how the arrangement of information can significantly impact perception and user experience. Explore examples from e-commerce websites and malls to understand the importance of ethical information layout. Discover how design can shape narratives and influence user decisions through subtle design manipulations.

October 29, 2022

An Introduction to UX Research: A Cheat Sheet

Discover the importance of user research in UX design and product development. Get a cheat sheet outlining key stages and methodologies for effective UX research. Learn about hypothesis formulation, resource identification, discovery, user testing, documenting actionable insights, and essential tools to conduct research successfully. Explore the difference between user testing and usability testing.

April 2, 2023

The Importance of Accessibility in UX: Designing for All Abilities

Explore the significance of accessibility in UX design and its impact on individuals with disabilities. Moe Hachem delves into the importance of understanding diverse abilities, designing inclusively, conducting accessibility testing, and integrating accessibility into the design process. Learn how accessibility benefits all users and discover resources for further reading.