May 17, 2026
The product you build first is never the product you needed to build
A founder-facing argument for treating first products as orientation tools, not final strategy, so teams can learn what the real product should become.
Founder-notes
May 19, 2026
Building Protocol while running a consulting practice: what actually happens to your evenings
A founder note on building Protocol around family, consulting work, solo discipline, and the real tradeoffs of parallel product building.
June 14, 2026
What I've stopped pretending about building a consulting practice from zero in Dubai
A founder note on building a consulting practice through proactive outreach, value-first conversations, freedom, focus, and the discipline of not spreading the work too thin.
June 23, 2026
The kill criteria: how I decide when a product is dead
A founder build-log essay on setting product kill criteria before attachment, distribution pressure, sunk cost, and portfolio maintenance distort judgment.
July 2, 2026
I don't take every client. Here's what disqualifies someone before the first call ends.
A founder-consulting note on the early disqualifiers that show when a consulting engagement is asking for validation, avoidance, unavailable teams, or pre-written execution.