Building the future of media production

Industry Background

Live production workflows have historically been cumbersome, involving numerous crew members, software, hardware, and potential points of failure. Dominated by entrenched incumbents, the industry relied on restrictive and overpriced bundles that were often outdated and poorly aligned with user needs.

TinkerList initially served as a proof-of-concept. While successful, it reached its limits in scalability. Cuez represents a ground-up reconstruction designed to be scalable, sustainable, and future-ready.

Business Problem

Reliance on customer support restricted growth. To remain competitive, Cuez needed to offer flexibility, scalability, and integration. The new platform aimed to minimize dependency on support teams and unlock new revenue streams through modular add-ons.

User Problem

Users faced complex workflows and limited customization. Cuez resolves these challenges by enabling customizable, user-led setups and fostering independence.

Stakeholder Management

I coordinated across public entities, broadcast agencies, legal teams, and internal departments. We structured judgment-free discussions to encourage diverse ideas from developers, support, and executives.

Just-in-Time (JIT) Design

Introduced a JIT design process that cut design waste from 66% to 2%. Designs were taken to high fidelity only after stakeholder approval.

Enhancing User Independence

Simplified user interactions with self-service features like “blocks” and “columns,” increasing user independence from 75% to 98%.

Streamlining UX Meetings

Reduced weekly UX meetings from 20 hours to 3.75 hours by eliminating redundancies.

Automating Feedback

Automated user feedback analysis using AI to streamline insights.

Cuez is a next-generation all-in-one platform for managing rundowns, scripts, and live productions.

Modular Components

Designed a flexible “blocks” and “columns” system. Blocks serve as core content elements that can be simple or “smart,” while columns act as metadata fields.

Customization and Accessibility

Developed customizable views with options for resizing, filtering, and rearranging elements. Integrated WCAG-compliant standards.

Real-time Collaboration

Enabled seamless team collaboration for live productions, ensuring synchronized last-minute changes.

Overview

The Automator app simplifies live show workflows, allowing users to create complex automations without technical expertise.

Setup & Logic

Seamless Integration

Users authenticate via a secure, device-based method rather than individual accounts, ensuring smooth integration in live studio environments.

Overview

Storiez is a newsroom computer system (NRCS) designed to manage stories from field reporting to multi-platform publishing.

Research & Workflow

Insights from bootcamp sessions and field interviews informed Storiez's design. We mapped detailed newsroom workflows to highlight inefficiencies.

Story-Centric Platform

Each story acts as a “folder” containing key elements such as Story Items, Dossiers, and Media Repositories.

Integrated Planning

A calendar-kanban hybrid interface supports story prioritization, scheduling, and assignment.