January 29, 2025
How to prove UX delivers business value - beyond the fluff
UX needs to prove its business value - but how? M.G Hachem lays out a clear, actionable approach to linking UX design to revenue, efficiency, and measurable impact.
Ux-metrics
March 16, 2026
Revenue will always be king
When budgets tighten, design teams that can’t link work to revenue get deprioritized. The shift is simple: treat every UX decision as a revenue hypothesis.