December 2, 2025
The UAE is incredible for scaling, but hard to test ideas
The UAE is one of the best places in the world to scale a business—but its early-stage barriers make it hard for founders to experiment and test ideas affordably.
Uae
April 14, 2026
Sila: building an event platform for a market that coordinates everything over WhatsApp
Sila is an event platform designed for GCC organizers running small, high-frequency events. It replaces fragmented workflows with a system built around how events are actually coordinated in the region.
May 15, 2026
The next consumer AI wins will be hyper-specific
The next wave of consumer AI will come from hyper-personal tools for fragmented needs like Dubai expat financial planning and genetic-based lifestyle optimization.
May 19, 2026
The GCC trust mistake: when products try too hard to prove they are safe
A regional UX essay on why excessive reassurance, trust badges, and safety theater can make products feel less trustworthy in the UAE and GCC.
May 22, 2026
Consumer AI self-empowerment starts at the edge case
Consumer AI will open new product categories by making fragmented, personal needs cheap enough to interpret, route, and serve before expert help is required.
June 9, 2026
Arabic is not an afterthought. Most MENA products treat it like one - and it shows.
A regional product essay on why Arabic localisation requires UX architecture, cultural fluency, and market awareness beyond translated strings.