February 26, 2026
Your DAU is up 40%. Revenue is flat. What's wrong?
DAU and MAU measure activity, not effectiveness. If you want revenue, track workflow efficiency metrics that predict retention and value.
Revenue
March 16, 2026
Revenue will always be king
When budgets tighten, design teams that can’t link work to revenue get deprioritized. The shift is simple: treat every UX decision as a revenue hypothesis.
April 17, 2026
60 seconds to spot what was costing AED10,000s+ in MRR
Most conversion problems aren’t about the offer—they’re about where it shows up. If your strongest hook is buried, users leave before they ever see it.