March 29, 2026
Building with no audience, no signal, and no external pressure
What it actually feels like to build in deliberate obscurity—no users, no feedback, and no external pressure—while balancing a full-time job and a portfolio of products.
What it actually feels like to build in deliberate obscurity—no users, no feedback, and no external pressure—while balancing a full-time job and a portfolio of products.
Building multiple products in parallel isn’t about hustle or diversification—it’s a response to uncertainty, enabled by infrastructure, and constrained by strict kill criteria.