April 17, 2026
60 seconds to spot what was costing AED10,000s+ in MRR
Most conversion problems aren’t about the offer—they’re about where it shows up. If your strongest hook is buried, users leave before they ever see it.
Customer-experience
May 6, 2026
The gap nobody talks about in the Dubai startup scene
Most startups don’t fail because the product is bad. They fail because the communication layer between the product and the stranger was never properly built.
May 19, 2026
The GCC trust mistake: when products try too hard to prove they are safe
A regional UX essay on why excessive reassurance, trust badges, and safety theater can make products feel less trustworthy in the UAE and GCC.
June 1, 2026
Restaurant SaaS in Dubai: why the UX breaks at the kitchen, not the checkout
Restaurant SaaS teams in Dubai often optimise the checkout while the real customer experience breaks in the kitchen handoff, exception flow, and operational state model.
June 18, 2026
Hospitality tech in Dubai: why the customer experience breaks at the handoff, not the UI
A Dubai hospitality tech essay on why customer experience often fails at the operational handoff between digital ordering, staff workflows, and exception handling.