Stop outsourcing yourself to AI
-
Moe Hachem
- June 15, 2025

Too many people are talking about using AI to grow their brand.
But if your voice, your perspective, your actual thinking isn’t part of it, what’s the point?
You’re not building a presence.
You’re just outsourcing yourself to Captain Boilerplate.
AI should support you. Not replace you.
If English isn’t your first language and you’re using AI to tighten structure? Fair game.
If you’ve got solid ideas in bullets but need help turning them into something readable? Totally fine.
But if you’re just feeding the machine vague prompts and copy-pasting whatever comes back? What’s the point?
We can all spot that a mile away by now.
You’re not sharing ideas. You’re just adding noise to the background.
Outsource yourself to AI long enough, and you’ll make yourself become obsolete by losing the ability to communicate effectively.