Starting my 5th semester of my MBA at Boston University

Starting my 5th semester of my MBA at Boston University, and this one’s all about global opportunities and taking a deeper dive into the value chain and how to reframe, create, and capture value across it.

Hard to believe graduation is already on the horizon.

Today was our first class, and honestly I wasn’t sure how I’d feel jumping back in after such an intense Mod 4.

The energy was completely contagious.

The conversations were sharp, the frameworks were fresh, and there’s something exciting about this global lens we’re starting to apply.

What I already like about this module is that it does not treat “global” as a motivational word. It gets much more practical than that: how do you adjust the marketing mix for different customer segments, where should work sit in the value chain, how do pricing and communication change when the market context changes, and what does it actually mean to compete across borders?

That matters a lot to the way I think about product and UX.

A product does not become global because the interface is translated. The value chain changes. The support model changes. Trust signals change. Distribution, pricing, operations, and communication all start carrying more weight than the screen itself.

That is the part I keep coming back to. Design can make an experience clearer, but the experience is still shaped by the business system around it. If the supply chain is slow, the promise breaks. If the pricing model does not fit the segment, conversion breaks. If the message ignores the local context, trust breaks before the product gets a chance.

This is why the MBA has been useful for me. It gives language to things I was already feeling in the work, especially the link between user experience and the operating model behind it.

Here’s to another great mod - and the final stretch ahead!