October 8, 2025
How to choose the right UX consultant in Dubai
Hiring a UX consultant in Dubai? Learn how to avoid costly mistakes, vet the right signals, and focus on outcomes, not screens.
Product-strategy
March 31, 2026
Protocol: building a fitness OS for coaches who've outgrown their tools
Protocol starts with the athlete but is designed to grow into a B2B2C fitness OS for coaches and boutique studios. The product architecture reflects the business model from day one.
April 14, 2026
Sila: building an event platform for a market that coordinates everything over WhatsApp
Sila is an event platform designed for GCC organizers running small, high-frequency events. It replaces fragmented workflows with a system built around how events are actually coordinated in the region.
May 18, 2026
The product you build first is never the product you needed to build
A founder-facing argument for treating first products as orientation tools, not final strategy, so teams can learn what the real product should become.
May 21, 2026
Software should be temporary by default
Agent-generated interfaces invert the old software model: tools should appear for a need, prove their usefulness, and only then earn a permanent place.
July 6, 2026
Product decisions are business outcomes in disguise
A founder-facing diagnostic on how product decisions turn into sales objections, onboarding drag, support load, and delivery cost.
July 7, 2026
Operators and users are different people with different needs
A product strategy note on why B2B and operational products fail when they design for the buyer while ignoring the operator and the end user.
July 9, 2026
A Product & UX Diagnostic is not a design review
Why a Product & UX Diagnostic is a path-clearing decision tool for founders who need more than a screen review.
July 23, 2026
Software is becoming summonable
When a one-sentence need maps to working open-source software, the opportunity shifts from shipping products to making small tools appear on demand.
July 23, 2026
What to fix before hiring product leadership
How UAE startup founders can decide whether they need product leadership, focused diagnosis, clearer ownership, or more delivery capacity before hiring.