Dubai-based UX & Product Strategy Consultant helping startups and scaleups unlock clarity, speed, and growth-without hiring a full team.
Practical strategy for ambitious teams
I help early and growth-stage companies solve UX and product challenges with speed and precision. No nonsense, no wasted time-just focused thinking, clear systems, and results you can ship. My approach blends user insight, business logic, and execution clarity to drive meaningful outcomes: faster delivery, stronger retention, and aligned teams.
What I bring to the table
Clarity in complexity
I cut through product chaos to help teams reset priorities and refocus efforts where they count most.
Workflow over rework
I streamline how teams design, build, and release-reducing handoff pain and improving delivery speed.
Outcomes that compound
My strategies are built for results that stack-better UX, higher adoption, and long-term product value.
Cross-functional leadership
I work across design, product, and engineering to drive alignment and unlock execution at scale.
Experience
Based in Dubai, I partner with global product teams to drive UX strategy and workflow efficiency across fast-moving B2B and SaaS environments.
Head of User Experience at TinkerList.tv (Nov 2023 - Present)
Interim Head of UX (Feb 2023 - Nov 2023)
Senior UX Designer (May 2021 - Feb 2023)
I lead product design and research for a modular, multi-app newsroom suite. I've built scalable design systems, introduced async collaboration rituals, and streamlined UX-dev handoffs. My focus: reduce cognitive friction, improve time-to-air, and support editorial teams with better tooling.
Senior UX & CX Designer at Ecomz (Feb 2020 - May 2021)
At Ecomz, I redesigned the no-code site builder powering hundreds of stores across the region. I led user research, UX design, and workflow optimization-improving editor usability, SEO performance, and internal velocity for product and dev teams.
Download my resume to explore full roles and case studies.
Education
Boston University
Master's of Business Administration (MBA) . Expected conferral 2026I am currently pursuing an MBA at Boston University to build up my business acumen and bridge the gap between design, product, and business.
American University of Sharjah
Bachelor's of Architecture . N.A.A.B Accredited . 2014I completed 178 credits split between architecture, visual communication, and product design.
University of Virginia - Darden School of Business
Digital Product Management Specialisation . 2020 View CertificateWhat I'm reading
Hooked: How To Build Habit-Forming Products by Nir Eyal
What I like about this book so far is how conscious the author is about the ethical implications of the Hook Methodology. It's an eye-opening book that doesn't shy away from applied behavioural psychology.
The Lean Startup by Eric Ries
As a UX specialist, I had some reservations towards anything Lean. I am a fan of Lean "Start-up" when executed correctly, but that's easier said than done for many start-ups. I highly recommend this book if you want to learn how to optimise your team's workflow in an innovative environment.
The Little Book Of Common Sense Investing by John Bogle
I never miss an opportunity to preach about financial literacy and investing. Many designers shy away from financial matters, but we owe it to ourselves to learn more about it. As individuals, it helps secure a brighter future. As professionals, it helps align research and design with business needs. Bogle's philosophy mirrors the modernist designers' mantra: "Less is more". There is no magic involved, just passive, diversified, low-cost mutual funds and compound interest. This book is a must-read if you want to get serious about investing.
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If you prefer to reach out first, feel free to send me a message. I usually respond within 1-2 business days. Whether you're a founder, recruiter, or collaborator-I'd love to hear from you.
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