UX & Product Consultant in Dubai.
Move Faster, Stay Aligned, and Actually Ship.
I combine MBA-level business strategy with Head-of-UX execution. I help UAE startups fix messy product operations, cut dev waste by 60%+, and ship revenue-generating features.
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Selected Work
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TL Platform Suite / Engagement Growth: 174%
Led the UX overhaul of the Cuez newsroom platform. Replaced a fragmented workflow with a modular system, driving massive engagement metrics.
AI-Augmented UX Development / Full Project Cost Avoided: €50,000+
A case study on replacing the traditional 'design-then-code' waterfall with an AI-augmented loop. By treating AI as a junior dev with a 'memory prosthesis,' we compressed a 10-week project into 12 days, saving €20k+ while delivering production-ready React code.
Ecomz / Organic Traffic: 1333%
Redesigned the B2B platform architecture to align with SEO strategy. Cleaned up the merchant onboarding flow to reduce friction and drop-off significantly.
Clarity Sprint
Stop guessing. Get a validated roadmap in 5 days.
Embedded Leadership
A fractional Head of UX/Product for your team.
Workflow Systems
Fix the engine, not just the paint.
AI-Powered MVP Prototyping
From idea to clickable reality in weeks.
Strategic Advisor
High-level counsel for founders.
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
Let's move your product forward
Have a product, UX, or team challenge? Let's talk. I work with founders, product leads, and startups across Dubai and beyond to help solve tough problems and accelerate growth.
Use the form to get in touch. I typically reply within 1-2 business days. All messages are confidential.