Work

MBA Consulting Strategy Projects

Beyond UX, I also lead cross-functional strategic work where I align operations, brand, legal, and finance around protecting and scaling customer experience.

These MBA consulting case studies simulate real-world engagements. Each one reflects my ability to frame systemic risks, quantify business impact, and design strategic responses grounded in CX and value creation.

Coming Soon

The following strategy case studies will be published shortly:

• McDonald’s: Integrated CX risk across six functions, linking operational silos to customer trust impact.
• Nike: Quantified up to $5.8B in brand risk from social, legal, and operational blind spots.
• GM: Designed ethical recovery after a mass customer data consent breach undermined stakeholder trust.
• Ford: Developed a strategic electrification roadmap balancing EV rollout with legacy infrastructure.
• Allstars: Regional go-to-market (GTM), entry, growth, and optimization strategy across Latin America.

Other projects

I'm an avid researcher, designer, and technologist.

When I'm not working with a client, I love thinking up ways to connect different discipilines with human centered design methodologies, and searching for different ways to leverage technology and design to create solutions for the different challenges we face.