Case Studies
Commercial projects and strategic analysis.
TL Platform Suite
Complex newsroom workflows were causing high churn. The platform needed to scale globally (US, EU, Asia) but was held back by legacy UX patterns.
Led the Head of UX function over 4 years. Executed a full platform overhaul, simplifying newsroom workflows for clients like Tegna and CNN (via Cuez), growing daily active users from 21 to 808 while improving engagement rate by 219%.
AI-Augmented UX Development
A critical platform rebuild required 50+ developer days (10 weeks) of work, but the engineering team had zero available bandwidth.
Developed the 'SR-SI' methodology (Simulated Recall via Shallow Indexing) to enable a single UX strategist to architect and build the entire frontend in just 12 days, saving €50k+ in total development costs (including engineering, project management, coordination overhead, and QA cycles) while delivering production-ready, documented code.
Ecomz
Platform architecture was hurting SEO. Onboarding dropout rate was high.
Redesigned IA for SEO. Streamlined merchant onboarding flow.
Oasis Grocery
First-time digital grocery shoppers lacked trust in product quality.
Built 'Freshness Guarantee' UX flows and transparency features.
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
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