The Visual Perception of Information

The Visual Perception of Information

It's crucial to understand how we, as humans, perceive and absorb the information in the world around us. Without a proper understanding of how we perceive information, it becomes hard, if not impossi...

The Ten Usability Heuristics

The Ten Usability Heuristics

A designer's biggest challenge is figuring out if they are on the right path during the design proce...

In Search of the Wow Factor

In Search of the Wow Factor

It was during a job interview that I first heard the term "wow factor". I was presenting a project I...

What is User Experience Design?

What is User Experience Design?

We've all used products. Some products are enjoyable to use or require no effort from our side beca...

How to Spot the Faux-Prophets of UX Design

How to Spot the Faux-Prophets of UX Design

Too many "UX Designers" out there are giving UX a bad rep, especially in the MENA region. We have t...