Innovation Through Design
I believe in delivering design that is innovative, functional, transparent, and transformative.
Hello, I'm Moe.
I'm a Strategic UX/CX Consultant based in the vibrant city of Dubai, United Arab Emirates. My journey, transitioning from architecture to UX design, has been fueled by a passion for creating meaningful impacts on individuals, communities, and businesses. I'm here to help you craft data-driven, evidence-based solutions that empower elevate your business, and aligning user needs with business goals seamlessly.
My Philosophy
In this role, I collaborate with diverse teams to revolutionise live production through automation and sophisticated intelligence, focusing on democratising the MediaTech industry. The scale-up is based in Leuven, Belgium, while I am based in Dubai to leverage the advantages of remote work culture to bring forth global solutions.
Experience
User Experience Designer at TinkerList.tv
In this role, I collaborate with diverse teams to revolutionise live production through automation and sophisticated intelligence, focusing on democratising the MediaTech industry. The scale-up is based in Leuven, Belgium, while I am based in Dubai to leverage the advantages of remote work culture to bring forth global solutions.
Senior User Experience (UX) Designer, and Customer Experience Designer (CX) at Ecomz
I played a pivotal role in overhauling the platform's UX, making e-commerce accessible and highly customisable, and building a robust website builder that empowers users to create their online storefronts without requiring coding or design experience.
Education
Boston University
Master's of Business Administration (MBA) . Expected conferral 2026I am current pursuing an MBA at Boston University to build up my business acumen and bridge the gap between design, product, and business.
American University of Sharjah
Bachelor's of Architecture . N.A.A.B Accredited . 2014I completed 178 credits split between architecture, visual communication, and product design.
University of Virginia - Darden School of Business
Digital Product Management Specialisation . 2020 View CertificateReading List
Hooked: How To Build Habit-Forming Products by Nir Eyal
What I like about this book so far is how conscious the author is about the ethical implications of the Hook Methodology. It's an eye-opening book that doesn't shy away from applied behavioural psychology.
The Lean Startup by Eric Ries
As a UX specialist, I had some reservations towards anything Lean. I am a fan of Lean "Start-up" when executed correctly, but that's easier said than done for many start-ups. I highly recommend this book if you want to learn how to optimise your team's workflow in an innovative environment.
The Little Book Of Common Sense Investing by John Bogle
I never miss an opportunity to preach about financial literacy and investing. Many designers shy away from financial matters, but we owe it to ourselves to learn more about it. As individuals, it helps secure a brighter future. As professionals, it helps align research and design with business needs. Bogle's philosophy mirrors the modernist designers' mantra: "Less is more". There is no magic involved, just passive, diversified, low-cost mutual funds and compound interest. This book is a must-read if you want to get serious about investing.
View the full reading list arrow_forwardLet's Collaborate to Shape Your Digital Journey
Whether you're looking to refine your user experience, optimise your customer interactions, or embark on a comprehensive digital transformation, I'm here to help. Reach out, and let's discuss how we can elevate your business together.