What is physical experience design?
The Experience Design field tends to forget that it is directly applicable to real-world situations. In this section, we will explore how spaces can be used to influence our decisions, change our mood, or completely shatter our reality.
User experience design and architecture are two sides of the same coin when viewed from a design thinking perspective. The difference lies in the final output and pace of the project but otherwise, the design process remains identical.

Calibri
A project that examines the problems pubs tend to face and then applying both design thinking, and user experience parallelisms to demonstrate exactly how experience design affects our physical world.

Engineered experiences
A project that shows how design thinking can be used to influence and encourage the creation of a community within a given area that is under it's influence.

Suspended experiences
A project that explores the line between the plausible and the fantasy, and where our understanding of experiences begins to breakdown.
Physical
Exploring how experience design manifests within the physical world primarily in the form of architecture.
Intersection
Exploring experience design at the crossroads between the digital and the physical world, as well as mixed reality (MR) experiences.
Digital
Exploring how user experience design is typically understood, and how visual communication affects perception.